From my personal education and experience teaching, I knew the solution to reach the largest audience of Ethiopians with life saving information and reading instruction was through television. I have a bright vision for Ethiopia in which kids are getting smarter, finding their authentic voices, making great decisions for their lives and their country, and achieving their full potential through educational media. The positive impact educational children’s television can have on young children is well documented by over 40 years of educational television globally. Many studies conducted both in academic institutions and internally at production companies such as Sesame Workshop support the notion that educational children’s television works. Children who watch children’s television are more prepared entering school, and more successful academically and socially in school, and have seen life-long benefits in longitudinal studies. We have been fortunate to receive an All Children Reading grant from USAID with which we produced a full season of 32 new episodes of the Tsehai Loves Learning TV and Radio show. Through this grant we managed to use an Early Grade Reading Assessment (EGRA) which is widely used globally including inside of Ethiopia, to measure the impact of the use of our TV show and reading materials in the class room.
I have a bright vision for Ethiopia in which kids are getting smarter, finding their authentic voices, making great decisions for their lives and their country, and achieving their full potential through educational media.
Early results indicate that children who use our materials in the classroom make better advancements in their reading skills than in the control group. It’s also great to see the enthusiasm the children have for our TV show, workbooks, and readers, begging the teacher to use the materials as part of the lesson plans.Each of our three television programs—Tsehai Loves Learning, Involve Me, and Little Investigators— are aimed to inspire and empower children in different age groups.
The programs have the potential to greatly impact young minds, by providing them with a readiness program that stimulates their natural curiosity, character development, creativity, and knowledge of basic health concepts.  CLICK TO WATCH TSEHAI LOVES LEARNING